Get Shouty

When I was reading this Brandweek article about the short circuit between R&D and marketing leading to feature bloated non intuitive technology products, a lush example of getting it right sprang to mind.

Serene is not only only an utterly desirable mobile phone: discrete, a pleasure to hold, intuitive, full of good ideas and common sense, but you can also spend hours playing Star Trek tricorder with it. Silly and sensual? Practical and desirable?

 It’s called getting it right.