Filed under: Digital Strategy
Fionn from DGM gave a comprehensive and totally accessible presentation at the Bootcamp last week on SEM.
Who knew that effectiveness modelling could be funny?
The term that resonated with me was : Return On Ego.
The context here was making sure that you compartmentalize business decisions in the online space between those that are founded on KPI’s and those that make the Brand team feel good.
I love the concept of being able to analyse the sexy but a bit vapid vs the perhaps a little dull but efficient.
Hot!
Update: Had to share this quote from Philippe over on Sean’s Craphammer site
About ego, always remember the wise words of Baba Ram Dass (a friend of Timothy Leary): “The Ego is an exquisite instrument. Enjoy it, use it–just don’t get lost in it.”
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Ha ha … brilliant! But, of course, how does one “manage” the return on ego? I am wondering whether this could be placed into professional KPIs for any agency … love to be the fly on the wall in that meeting!
Ego … signing off!
Comment by Gavin Heaton May 31, 2007 @ 3:45 amI’d say the only way to ‘manage’ it is with kid gloves!
Comment by katiechatfield May 31, 2007 @ 8:26 amI come back on the Ram Dass quote: I see some brands getting lost in their egos. The danger of egotism is to become a product centric/arrogant company. I know a few examples 🙂
Comment by Philippe June 1, 2007 @ 5:54 amLOL @ Philippe.
Comment by Sean Howard June 1, 2007 @ 9:37 pm