Get Shouty

I love the brevity and the passion of video case studies. I love their structure: an insight, the experience and the results.

What I think is food for thought for all of us is the notion that the journey of our work is a story in itself.

And I love that ‘the idea is everything’- and yet almost all of the tippytop winning entries all have ‘live’ as a large component of the work.

Have a stroll through the video case studies below, be inspired,  and have a think about how we can all better tell the stories of what we do and what can be done:

• Cannes Lions 2009THE HOUSE OF IMAGINATION (Silver)
• WHOPPER SACRIFICE 2009
• (Case Study Tooheys Extra Dry 5 Seeds –
• (Case Study) ING DIRECT – Professional Fan
• Nike Plus – Titanium Lion – Cannes 2007
• Earth Hour – Titanium Lion – Cannes 2007·
• Titanium Grand Prix 2008 UniQlo Uniqlock
• Tap Project – Titanium Lion – Cannes 2007
• Lynx Jet wins at the Cannes Lions Festival 2006
• Cannes Lions 2009 – Titanium & Integrated Lions Grand Prix – Obama for America
• Cannes Lions 2009: THE GREAT SCHLEP (Titanium Lion)
• Cannes Lions 2009 OASIS DIG OUT YOUR SOUL
• Cannes Lions 2009TRILLION DOLLAR CAMPAIGN (Gold)

I find video case studies to be like people at a work function. A good case study is the raconteur skillfully weaving a story over a fine drop of scotch. The bad one is the buffoon drunkenly droning on about how they’re a workplace wonder. Its difficult to find the balance between intriguing self-promotion and insufferable pretension.

Comment by Oscar March 21, 2010 @ 3:00 pm

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oooh! Nice one Oscar.

Comment by katiechatfield March 22, 2010 @ 9:23 am

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