the difference between brand doing and brand telling
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April 19, 2010, 3:53 pm
Filed under: Experience
Filed under: Experience
I love this. We don’t have the Tropicana Juice brand here in Australia and so all I can read is just the pure intention of creating an experience around the difference that starting your day with sunshine makes….
Nice one.
The contrast between that and this :
I can’t help but think that ‘designed to help’ is something that could be so much more powerful if were experienced, if it were actually delivered, rather than promised….
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[…] This post was mentioned on Twitter by WPstudios, Katie Chatfield, mo' stash, topsy_top20k, SocialMedio and others. SocialMedio said: leave it out, sunshine http://bit.ly/bn7FPC […]
Pingback by Tweets that mention the difference between brand doing and brand telling « Get Shouty -- Topsy.com April 19, 2010 @ 4:19 pmTwo examples that exemplify beautifully the power of ‘brand do’… a shouty topic dear to both our hearts!
Brands … just do it!
Comment by James Sowden April 26, 2010 @ 7:33 pm