the future of digital business
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February 18, 2015, 11:44 am
Filed under: Digital Strategy
Filed under: Digital Strategy
A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch.
You will laugh and learn:
- Sales training for Facebook or Google…”I have more relationships than god and I’m on a mobile phone”
- Google Glass is not a wearable it’s is a prophylactic
- Brands are built at purchase…
- Why Apple will become the first trillion dollar brand
- Self-expressive benefit: (about his watch) this is not a timepiece, I have not wound it in five years, it’s vain my attempt to express Italian masculinity and signal that if you mate with me I am more likely to take care of your offspring than someone wearing a Swatch watch…
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