Get Shouty

3 of 10 QUESTIONS FOR STRATEGISTS

I’m still exploring the richness of conversation that happens at Strategists Anonymous.

(Part 1 Nothing Like a Ninja and Part 2  The Difference Between Talent and Tenure)

Once we’ve explored what a definition of strategy is, and how to build your practice, the question turns to our role.

Q. What part does a strategist play in an agency?

I like to think that a big part of what we do is way finding:

• Designing a journey that fits in with a budget and a time frame
• Working out what roads will take you to what destinations.
• Helping to create some clarity on how to choose where to go and what can be experienced once you get there.
• Helping to pick that path and inspire others to walk along it to carve a consistent journey
• Interpreting the signs and signals in the new landscape
• Guiding people back to the path (or being open to alternate routes)
• Identifying where the reflection points are along the way.
• Knowing when to stop

It will help everyone if you can create a map of where you currently are, an itinerary of the voyage and a taste of the end point.

Bon Voyage!

PS: The Cheshire Cat is the only character in Wonderland who actually listens to Alice. With his prompts he teaches Alice the ‘rules’ of Wonderland. He gives her insight in how things work down there.

`Cheshire Puss,’ [Alice] began, rather timidly…..`Would you tell me, please, which way I ought to go from here?’

`That depends a good deal on where you want to get to,’ said the Cat.

`I don’t much care where–‘ said Alice.

`Then it doesn’t matter which way you go,’ said the Cat.

`–so long as I get SOMEWHERE,’ Alice added as an explanation.

`Oh, you’re sure to do that,’ said the Cat, `if you only walk long enough.’”