Filed under: Digital Strategy
Your dossier is made up of all the digital tracks you leave behind – from your photos on Flickr, to the Facebook messages you send, to all the data your credit card company collects about your transactions. On a daily basis, digital natives are consistently leaving information about themselves in secure or non-secure databases.
In this video, created by Kanupriya Tewari, the Berkman Centre for Internet and Society’s Digital Natives Project explores this issue from the perspective of a child born today – Andy – and the timeline of all the digital files he accumulates in a life span.
– The Digital Natives website and Wiki
– Born Digital
Filed under: Digital Strategy
In an effort to help inspire a new generation of inventors, the Ad Council partnered with the United States Patent and Trademark Office and The National Inventors Hall of Fame Foundation to launch this national Inspiring Invention PSA campaign.
Research conducted for the campaign found that today’s children, although naturally curious and inventive, do not realize the impact of their creativity.
Link found on a new source of goodness the Year of Creativity 2008:
Designed to stimulate something we all have in common:creativity.
It is a starting point from which to explore the amazing potential of small changes and the infinite opportunities they offer.
YOC is an invitation to be more curious and more imaginative.
It is a catalyst that promotes real and virtual opportunities for us all to discuss and compare our own creativity.
It is a space in which the endless personalities inside us can express themselves, as only those who are inwardly creative can also be creative with the world at large.
The first initiative in the YOC project is “Be the Change”, an entertaining and ironic way of expressing our multiple identities through a set of highly original, personalized business cards.
Here’s my first one:
Filed under: Digital Strategy
Presented at the Library of Congress, June 23rd 2008. 40 minutes of video for the 55 minute presentation. More info at http://mediatedcultures.net
0:00 Introduction, YouTube’s Big Numbers
2:00 Numa Numa and the Celebration of Webcams
5:53 The Machine is Us/ing Us and the New Mediascape
12:16 Introducing our Research Team
12:56 Who is on YouTube?
13:25 What’s on Youtube? Charlie Bit My Finger, Soulja Boy, etc.
17:04 5% of vids are personal vlogs addressed to the YouTube community, Why?
17:30 YouTube in context. The loss of community and “networked individualism” (Wellman)
18:41 Cultural Inversion: individualism and community
19:15 Understanding new forms of community through Participant Observation
21:18 YouTube as a medium for community
23:00 Our first vlogs
25:00 The webcam: Everybody is watching where nobody is (“context collapse”)
26:05 Re-cognition and new forms of self-awareness (McLuhan)
27:58 The Anonymity of Watching YouTube: Haters and Lovers
29:53 Aesthetic Arrest
30:25 Connection without Constraint
32:35 Free Hugs: A hero for our mediated culture
34:02 YouTube Drama: Striving for popularity
34:55 An early star: emokid21ohio
36:55 YouTube’s Anthenticity Crisis: the story of LonelyGirl15
39:50 Reflections on Authenticity
41:54 Gaming the system / Exposing the System
43:37 Seriously Playful Participatory Media Culture
47:32 Networked Production: The Collab. MadV’s “The Message” and the message of YouTube
49:29 Poem: The Little Glass Dot, The Eyes of the World
51:15 Conclusion by bnessel1973
52:50 Dedication and Credits (Our Numa Numa dance)
Thanks Gav.
This stock licenced image ( a $5-10 fee) , an illustration by Yiying Lu, is the image you see when Twitter is down. It is called the “Fail Whale” and has moved as a meme into early adopter culture in a big way:
Wikipeda currently redirects searches to find information to the Fail Whale to the Twitter entry. Sensitive!
Using Compete.com, Garry Jenkin looked at Twitter’s analytics and saw that in April users had increased 42% and over 1,000% for the year. That’s some big time uptake.
BuzzFeed has a mass of links to follow including these:
- Fail Whale, the Fan Club– failwhale.com
- Fail Whale, the Gear– zazzle.com
- Fail Whale on Wikipedia
- What Twitter Users Are Saying -summize.com
Is the whale an endangered species? The Guardian‘s article last week”Twitter searches for the next step” mentions that “now might be a good time to grab one, before the fail whale swims out of sight for good.”
And really does it matter? Does it matter that a new technology is fragile and falls over through massive uptake? You can only be let down by something that you have already given your expectations to…
It reminds me of a great quote from the late great Randy Pausch:
When you see yourself doing something badly and nobody’s bothering to tell you anymore, that’s a very bad place to be. Your critics are your ones telling you they still love you and care.
Last Saturday, Sean Howard, Matt Moore & I got together for a rambling discussion around Zombie Marketing:
Show Notes:
00:00 – Interesting Moose
01:20 – Zombie Marketing 1: Crazy Rug Sale Marketing
02:40 – Zombie Marketing 2: Late Night Ads In The Early Evening
03:20 – SuperBowl
05:00 – Angelina Jolie’s Lips
08:30 – Mobile Advertising
09:00 – Pharmaceutical Mystery Stories
11:00 – Beauty Products & White Coats
12:30 – Science Montage Advertising
13:55 – The Justice League Of Brands
14:20 – Product Placement – Gossip Girl
16:00 – Product Placement – Drugs & Guns
17:00 – Clothing & Branding
20:00 – Anti-Zombie Marketing
21:30 – Not Letting You Love It
23:30 – Showers
26:30 – Phone Spammer Bus Burning Vacation
27:00 – AT&T Outbound Atrocity
Hosted and facilitated by Matt, it’s part of his ongoing podcast series check them out!
Filed under: Digital Strategy
how to be an explorer of the world, originally uploaded by keri.
Filed under: Digital Strategy, Get Activist, Get Friendly, Great Stuff, Zeitgeist
Let’s get things straight here. They live on an island in Fiji. They (spear) fish, grow fruit and veg, compost their crap and drink a muddy narcotic and play guitars under the stars. That’s what they like to do.
And they won a big shiney silver wedge of a trophy. One that declares that Tribewanted is a more innovative and impactful social networking site than Skins on E4, and hold your breath…MySpace. Yes, MySpace, the world’s biggest online network, in a social networking competition. Bloody hell – how did that happen?
The team try to explain it here:
I think its hard to see it from the inside looking out – but here are the reasons the tribe members gave when we entered . I think it happened because we’re trying something different. And its starting to work. Very simply its about using a new and exciting way of communicating to make life better. And we’re not the only ones doing it either.
Not everyone can work on a project that is about building a sustainable island paradise. But we can all take inspiration in this vigorous enlistment of a community, the cleverness of building context in the clear signposts of their distributed messaging and consistently compelling stories.
John Dodds shared the American Marketing Association new definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It’s a big ask to educate our clients on the ever changing world, but if Apenisa Bogiso (Tui Mali) the Chief of Vorovoro can understand it I’m pretty sure I can help my clients get it too.
*thanks Kris Hoet and Kneale Mann
Filed under: Digital Strategy
Benjamin Zander: Classical music with shining eyes
Benjamin Zander has two infectious passions: classical music, and helping us all realize our untapped love for it — and by extension, our untapped love for all new possibilities, new experiences, new connections.
I have a passion for great leadership….and he manages to cover that off as well.
Beware. You might need tissues.
Strategy
When the brief’s all wrong and you can’t go on
Its Stragedy
When the planner cries and you don’t know why
It’s Stragedy
It’s so hard to care
When no-one gets that it’s goin’ nowhere
Stragedy
When you lose control and the insight has no soul
Its stragedy
When the reason flies and the goals just die
Plan! It’s a dare!
With no-one to guide you you’re goin’ nowhere……
Filed under: Digital Strategy
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| Blogger Joseph Jaffe jabs big marketers. |
Nothing aggravates bloggers like Joseph Jaffe more than marketers that employ fakery, manipulation and heavy-handed lawyers in their social-media interactions with consumers. He recently spoke at ANA’s Integrated Marketing conference in New York City. Ad Age was there to cover the conference and was nice enough to put this edit together. This video contains eight minutes of his remarks at the recent Association of National Advertisers’ Integrated Marketing Conference.
Do not think that Australian marketers have learned their lessons from overseas mistakes. Recently every single one of the Top 100 Australian Women Bloggers lists was pitch slapped by Naprogesic.
Sara Goldstein, creator of many successful enterprises including the Bargain Queen and Laurel Papworth (creator of trouble and wonderful mischief… oh and the very readable Silkcharm) were both sent this letter:
[Insert Auto generated header here]
We would like to invite you to join our new site: A Pampered Life (“APL”) which is an online community, where you can share your knowledge, experiences, tips and advice.
A Pampered Life is brought to you by Naprogesic. There are many great blog articles to read and to comment on such as: health, fashion, travel, relationships and much more. A Pampered Life also features the latest events. You can also add your own events, upload photos and enter great competitions.
Each month there is a new theme. The theme for June is financing for women in relation to financial year end. There are great articles on budgeting, financial goal setting, and much more.
We would love your contributions and stories to A Pampered Life. Please find below an editorial calendar for the next six months and a consumer press release.
By joining our community you will be able to gain further exposure for [insert URL of women blogger here] via links to your site from A Pampered Life. You will also have the opportunity to share your thoughts and advice with like-minded women.
As one of the top 100 female bloggers in the country, we would greatly value your contribution to our new community. Similarly, if you like some of the articles we have on our site, feel free to reference our content on your blog with a link back to APL.
To join our online community visit http://www.apamperedlife.com.au.
If you have any questions regarding A Pampered Life please forward them to the Editor Candice Steffensen editorial@apamperedlife.com.au
With warm regards,
Candice Steffensen
Editor
Sara responds here and Laurel here….(where there’s quite a shouty comment from me).
How much money is appropriate for brand to spend to make connected content creators, who are influencers and their target market, to achieve a negative swing on brand preference . What’s the ROI on dumbass?
A community is built on value exchange. The reason you’d contact bloggers is to promote this between the communities held in trust by the authors and the site you’re building-have a bloody good reason why the blogger should shill what they’ve built over years for your brand.
And remember if you don’t they will call shennanigans on you. And every dollar you’ve spent is a lost opportunity and an increase in brand aversion.
Filed under: Digital Strategy
I presented this to the APG last night as part of their Ideas Exchange sessions.
It’s a love story, an ode to my favourite digital story teller Marcus Brown.
Filed under: Digital Strategy
04/06/2008, originally uploaded by katie_chatfield.
Paris is just beautiful. If you’re coming for a wedding it would be quite rude not to stay in this hotel- could it be more perfect?
The extremely entertaining Mark Pesce presenting at the Next Wave festival.
More of his thinking on the 3.4 billionth phone, hisMAD twitter army and a social experience of the China earthquake.
I’m reading Stumbling on Happiness at the moment and it’s introducing me to some great ideas, and prompting journeys where I’m meeting new people. I’m loving Jane McGonigal who says in this presentation that ‘happiness is the new capital”. Check out her Year In Review for more o-my-gosh ‘helping to forge the new future’ type out takes.
She has a new mission statement in her work as a game designer — the goal of using new scientific research on well-being to develop technological systems that actually improve quality of life. If you need a quick crash course in well-being research, she recommends two places: All of the great field-building positive psychology work done by Martin Seligman at U Penn, and the work by Allister McGregor and other to look at well-being in developing countries at the ESRC Research Group.
She taps in to the cognitive surplus and the connectivity that can be built into games to generate some inspiring experiences:
I’ve heard this term spoken so many times in the last fortnight it deserves exploring: Clay Shirky’s “cognitive surplus” theory (expanded in an article here)
So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project–every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in–that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it’s a back-of-the-envelope calculation, but it’s the right order of magnitude, about 100 million hours of thought.
And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that’s 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 100 million hours every weekend, just watching the ads. This is a pretty big surplus. People asking, “Where do they find the time?” when they’re looking at things like Wikipedia don’t understand how tiny that entire project is, as a carve-out of this asset that’s finally being dragged into what Tim calls an architecture of participation.
I love a good pitch.
It’s more than the energy and enthusiasm, the divergence and convergence of strategy, the caffeine, the late nights and the whole process of vividly imagining an idea into being.
I love it because it give you permission to be bold.
The Kaiser tells the wonderful story of what happens when a creative team (top chefs- Gorden Ramsey style) tackled a problem regardless:
They didn’t seek a compromise. They didn’t pander to their client. They weren’t chasing the money. They knew what was right and they just bloody well got on and did it. And the results proved that they were right. The resident cook said they were right, the customers were over the moon, hell even the management (to use British PR speak) were “delighted”.
As Bill S would say “boldness be my friend”. Have it as your compass. Both your team and your clients will benefit. Genius, Power and Magic….bring it on:
Moderation is a fatal thing; nothing succeeds like excess. ~Oscar Wilde
Filed under: Digital Strategy
Just teriffic! 10 Steps to Building Your Personal Brand via blogging, using nationally-recognized fashion blog Omiru: Style for All (www.omiru.com) as a case study. Omiru has been featured by the Wall Street Journal, Lucky Magazine, and Real Simple Magazine.
